Supporting information tables and figures.

Table A: Store demographic characteristics (Retailer A). Table B: Store demographic characteristics (Retailer B). Table C: Store demographic characteristics (Retailer C). Table D: Differences in weekly sales of target food categories in intervention versus control stores over the preintervention baseline period. Table E: Average weekly sales of target food categories in intervention versus control stores during the intervention period and comparison of changes before/after intervention between intervention versus control stores. Fig A: ITS analysis showing level and trend changes in weekly sales of products not promoted during the promotional intervention using Disney characters (units/store/week). Table F: Comparison of changes in sales of target food categories (units/store/week) before/after intervention between intervention versus control stores, by store IMD group. IMD, Index of Multiple Deprivation; ITS, interrupted time series.

(DOCX)