Supporting information tables and figures.

<p><b>Table A:</b> Store demographic characteristics (Retailer A). <b>Table B:</b> Store demographic characteristics (Retailer B). <b>Table C:</b> Store demographic characteristics (Retailer C). <b>Table D:</b> Differences in weekly sales of target food categories in intervention versus control stores over the preintervention baseline period. <b>Table E:</b> Average weekly sales of target food categories in intervention versus control stores during the intervention period and comparison of changes before/after intervention between intervention versus control stores. <b>Fig A:</b> ITS analysis showing level and trend changes in weekly sales of products not promoted during the promotional intervention using Disney characters (units/store/week). <b>Table F:</b> Comparison of changes in sales of target food categories (units/store/week) before/after intervention between intervention versus control stores, by store IMD group. IMD, Index of Multiple Deprivation; ITS, interrupted time series.</p> <p>(DOCX)</p>