Interaction effect on attitude towards advertisement in Experiment 3.
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posted on 2019-01-15, 18:34 authored by Hao He, Jingtao Fu, Xi Li, Rui Guo2 (endorser social status: manager vs. receptionist) × 2 (normative appeals: injunctive vs. descriptive) between-subjects design. 95% ci. N = 331.
