Data from the assessment of the effect of urbanization in Study 2.

Panels A, B and C indicate the mean scores for social support, receptivity toward GM foods, and the loss aversion coefficient across the three settlement tiers. A higher score in Panel A indicates a more positive level of social support. A higher score in Panel B indicates a more positive receptivity toward GM foods. A lower score in Panel C indicates less sensitivity to the possibility of losing money than to the possibility of winning money. Bar heights indicate mean values. Error bars indicate standard error.