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A Physiologic Model of Effective PSAs (PMEP).
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posted on 2013-02-28, 09:28 authored by Pei-Ying Lin, Naomi Sparks Grewal, Christophe Morin, Walter D. Johnson, Paul J. ZakA physiologic model of attention and action is shown after viewing an advertisement with social content. We propose that attention will be reflected in a sympathetic nervous system response measurable by a change in ACTH. A response to the ad that results in an action will be driven by a change in OT. The model includes cases in which individuals do not attend to the ad and do not respond by engaging in an action after the ad.
