10.1371/journal.pone.0222038.g003 Hunter Doughty Hunter Doughty Diogo Veríssimo Diogo Veríssimo Regina Chun Qi Tan Regina Chun Qi Tan Janice Ser Huay Lee Janice Ser Huay Lee L Roman Carrasco L Roman Carrasco Kathryn Oliver Kathryn Oliver E. J. Milner-Gulland E. J. Milner-Gulland Perceived commonness of species in the wild. Public Library of Science 2019 consumer research saiga horn consumption Singapore Unsustainable wildlife trade Saiga horn user characteristics TCM saiga horn consumers saiga horn saiga users saiga horn use characterising saiga horn consumers saiga cooling water demand reduction efforts 2019-09-10 17:23:53 Figure https://plos.figshare.com/articles/figure/Perceived_commonness_of_species_in_the_wild_/9793481 <p>*** indicates a statistically significant association between saiga users and perceiving that animal as common (p-value <0.001, Pearson’s Chi-squared test). Percentages out of 438 participants for saiga users and 1,856 for non-users.</p>