10.1371/journal.pone.0056934.g001
Pei-Ying Lin
Pei-Ying
Lin
Naomi Sparks Grewal
Naomi
Sparks Grewal
Christophe Morin
Christophe
Morin
Walter D. Johnson
Walter
D. Johnson
Paul J. Zak
Paul
J. Zak
A Physiologic Model of Effective PSAs (PMEP).
Public Library of Science
2013
physiologic
psas
2013-02-28 09:28:47
Figure
https://plos.figshare.com/articles/figure/_A_Physiologic_Model_of_Effective_PSAs_PMEP_/640770
<p>A physiologic model of attention and action is shown after viewing an advertisement with social content. We propose that attention will be reflected in a sympathetic nervous system response measurable by a change in ACTH. A response to the ad that results in an action will be driven by a change in OT. The model includes cases in which individuals do not attend to the ad and do not respond by engaging in an action after the ad.</p>